{"id":453947,"date":"2026-04-22T10:53:53","date_gmt":"2026-04-22T07:53:53","guid":{"rendered":"https:\/\/bondora.com\/?p=453947"},"modified":"2026-06-02T14:30:34","modified_gmt":"2026-06-02T11:30:34","slug":"domain-separation-go-and-grow","status":"publish","type":"post","link":"https:\/\/goandgrow.eu\/en\/blog\/domain-separation-go-and-grow\/","title":{"rendered":"Go &amp; Grow Is Now a Standalone Brand: What This Means For You"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We are entering a new era: Go &amp; Grow is now officially a standalone brand. But before we go into the details, let\u2019s cover the most important part: <strong>nothing changes for you as a customer. <\/strong>You can keep using Go &amp; Grow exactly as you do today; no action is required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Go &amp; Grow has evolved into a widely used and trusted product across Europe, we\u2019ve updated its underlying structure to match the scale and maturity of the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <strong>20 April 2026<\/strong>, the legal entity behind Go &amp; Grow, Bondora Capital O\u00dc, has been renamed <strong>Go&amp;Grow O\u00dc<\/strong> and will soon operate as an independent brand outside the Bondora Group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why we are making this change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, Bondora has developed into two strong, clearly established areas of business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a responsible consumer lending business, operating across multiple European markets,<\/li>\n\n\n\n<li>and Go &amp; Grow, which provides a simple, trusted way for customers to access a diversified portfolio of loans, issued by Bondora.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Structuring them as separate companies brings clearer focus and governance to each, while preserving the close cooperation between Bondora and Go &amp; Grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This change reflects how the business already operates today and supports its continued growth in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What this means for you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For you as a Go &amp; Grow customer, everything continues to work as it always has.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What stays the same<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You continue using the same Go &amp; Grow account, app, and login.<\/li>\n\n\n\n<li>Your balance, investments, and withdrawals are unaffected.<\/li>\n\n\n\n<li>Go &amp; Grow continues to provide simple access to a diversified portfolio of consumer loans issued by Bondora.<\/li>\n\n\n\n<li>The target return mechanics and liquidity model stay the same.<\/li>\n\n\n\n<li>No action is required from you.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The legal entity name behind Go &amp; Grow is now Go&amp;Grow O\u00dc.<\/li>\n\n\n\n<li>You will see a new domain: <a href=\"http:\/\/www.goandgrow.eu\"><strong>www.goandgrow.eu<\/strong><\/a><\/li>\n\n\n\n<li>Emails and documents will come from the updated brand and legal name.<\/li>\n\n\n\n<li>The visual identity and branding will gradually reflect Go &amp; Grow as a standalone brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you notice these updates, you can be confident that it\u2019s still us, and your account and funds continue to be managed in the same way as today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Go &amp; Grow and Bondora work together<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although Go &amp; Grow now operates as a separate company from Bondora Group, the close cooperation with the lending business remains unchanged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bondora continues to originate and service consumer loans in its markets under the same risk management principles, licenses, and regulatory supervision as before. At the same time, Go &amp; Grow focuses fully on providing a simple, automated investment experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both companies remain owned by the same group of core shareholders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Built for long-term stability and growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bondora was founded 18 years ago with a clear mission: to connect investors and borrowers through simple, accessible, and transparent financial solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That mission remains unchanged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s step ensures that Go &amp; Grow is structured in the best possible way to continue delivering a simple, reliable experience for hundreds of thousands of customers \u2013 now and in the years ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are entering a new era: Go &amp; Grow is now officially a standalone brand. But before we go into the details, let\u2019s cover the most important part: nothing changes for you as a customer. You can keep using Go &amp; Grow exactly as you do today; no action is required. As Go &amp; Grow [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":453953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[103],"class_list":["post-453947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bondora-news","tag-english"],"acf":[],"featured_image":{"url":"https:\/\/goandgrow.eu\/wp-content\/uploads\/sites\/4\/2026\/03\/Blog-EN-1200x628-V1.png","width":1200,"height":628},"categories_names":["News"],"category_name":"News","_links":{"self":[{"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/posts\/453947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/comments?post=453947"}],"version-history":[{"count":0,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/posts\/453947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/media\/453953"}],"wp:attachment":[{"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/media?parent=453947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/categories?post=453947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goandgrow.eu\/en\/wp-json\/wp\/v2\/tags?post=453947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}